How Do You Connect With Your Customers?
It used to be that the loudest and most repetitive was the one who got the business.
That was then and this is now!
changed the way be do everything over the last 20 years and it has
changed the way we do business...forever. It used to be that the company with the loudest and most
repetitive advertising strategies is where consumers' dollars went. Not anymore. The
"Yellow Pages" have been replaced with
search engine technology
and social media
has re-defined "word-of-mouth" advertising, just to name two major changes in
business marketing. Connecting with customers today can seem like a
huge time-consuming set of seemingly unrelated activities. The reality is that connecting
with customers today is more about gaining customer permission, attraction and having a
conversation than just being the loudest. That means that your marketing
activities need to incorporate today's technology more than ever in order to stay in business
and to compete in today's business world.
Keeping up with new marketing technology can be
You have a lot on your plate as a business owner today from payroll, accounting,
operations and serving existing customers to handling the occasional customer complaint and
dealing with inventory and employees. Marketing may be the last thing on your mind, but
it should be one of the first things on your mind. What can a busy business
owner do today to keep growing?
Managing an in-house marketing department can give
you more work to do instead of less. Doing it yourself also
may not be a valid solution for you, because there still are only 24 hours in a day
and you probably don't want to spend all of them working. You have to keep business
coming in as a business owner AND
new business to keep the bills paid, the doors
open and adding to your personal bottom-line as well.
Today connecting with your customers
requires many different pieces of the marketing puzzle!
Do you have an
find your web site? If search engines aren't finding your web site, neither are your customers.
Are you making the most of social media
in connecting with your customers?
Do you need artwork, layout and graphic design
for your print advertising and marketing projects and
campaigns? Do you need web design
help in creating an more effective web site?
Have you considered writing a blog, or need copywriting help?
Do you have time to do all of this yourself?
Put my experience to work for you!
I have started my own businesses since 1989. I learned how to start a business by
"wearing out shoe leather" and meeting people in sales. Gradually, the methods used by successful businesses
became obsolete. Technology gave rise to new competitors, new mothods of doing business and new successes.
I had to learn and change to get better results. I started my businesses
with no outside funding and if anything needed to get done,
I had to do it myself. If I wanted a web site, I had to learn how to create it.
If I wanted more people to visit my web sites, I had to learn how to do it myself.
If their was a new marketing technique, for either myself or my business, I had to
learn how to do it and execute on getting it done. I've learned a lot since then
and I have a great deal of experience in what works and what doesn't work.
I work everyday to learn new techniques and new technology to help stay ahead of change
and I can do the same for your business too!
What can I do to help you improve your business results?
My mission as a Freelance Marketing Consultant is very simple. My
typical clients are small and medium-sized companies with marketing challenges
and/or marketing staffing challenges. I create value to the Greater Atlanta Metro Area and beyond by:
I also offer convenient, flexible billing at competitve rates that are tailored to
your marketing project and to your specific business needs.